Archive for March, 2009
We were recently featured in a piece on the HR Matters site. We spoke about our work with 4G and how it can aid understanding and problem solving efforts. Here’s a quick introduction.
We discussed the idea that people-based issues can be managed in a systematic and structured manner, something that Bruce is firmly in support of. 4G represents a proprietary approach developed by his company to understand and predict intangible aspects of people’s personality, interaction and values. However, our conversation was not so much about 4G itself but about taking a holistic approach and the how’s and why’s of it.
The full piece can be found here and our thanks go out to Rowena Morais and Isabella Chan for bearing with us!
Anne Freedman at HR Executive very kindly published our “Boom or Bust for HR?” article back in January. Thanks Anne!
The introduction is below.
Is 2009 the year the HR function finally enters its ascendancy as organizations place greater emphasis on talent management and putting strategic HR activities at the heart of the business? Or is HR destined to remain a transaction-based cost center as leaders still struggle to rise to the challenge?
If you’d like to read the full version, it can be found here.

