4G is a methodology that links ideas about behaviour and relationships to bottom line performance and costs. Concerning behaviours and relationships, 4G offers three simultaneous insights;
- Understanding individual’s behaviours and personality (Social Profiles)
- The prediction and articulation of relationships (Social Relationships)
- The definition and measurement of culture and values (Social Groups)
How 4G Works
Further information and a presentation on the 4G process, model and theory can be found here.
4G’s research base is built around reliability and validity studies across various samples. Further information on the research behind 4G can be found here.