4G is a predictive methodology that links measures of behaviour and relationships to financial metrics. Regarding behaviours and relationships, 4G offers simultaneous insights into three distinct areas;
- Understanding individual’s behaviours and personality (Social Profiles)
- The prediction and articulation of relationships (Social Relationships)
- The definition and measurement of culture and group values (Social Groups)
Validity and Reliability Research
4G’s research base is built around reliability and validity studies across various samples. Further information on the research behind 4G can be found here.