Predictive Change Management

Predictive change management may sound like a silver bullet but one of the most significant factors that can de-rail change projects is the human factor. Although this can be described by any number of substitutes and proxies, many of the human factors can be seen as a combination of behaviours, relationships and culture.
Predictive Change Management - Small Diagram 1 By triangulating team members, business processes and insight from 4G, potential barriers are identified and removed and a predictive change management approach can be deployed. In turn, predictive change management means that initiatives are more likely to succeed and business performance is enhanced.

Predictive Change Management
How it Works

Predictive Change Management - Small Diagram 2 The predictions and insights from 4G inform every stage of the change management process. The advice and actionable steps help optimise planning, internal communications, implementation and the ongoing monitoring and sustainability of the change. In aggregate, this creates a series of predictive change management processes.

Predictive Change Management
In Practice

Given the complexity and nuances of change management, the following 3 scenarios all highlight a different example of how 4G can be used to create a predictive approach to change.

  1. Predictively Identify Champions and Sceptics
  2. Create New Reporting Lines to Support Change
  3. Improve Efficiency, Teamwork and Collaboration

1. Predictively Identify Champions and Sceptics

4G makes it possible to predictively identify people who are much more likely than average to pioneer change and adopt new methods and approaches ahead of others. Of the 16 Social Profiles, 4 are considered 'pioneers' and 4 are 'early adopters'. 4G also helps identify Social Profiles that are, in principle, the least likely to embrace change.


  1. 1Ne
  2. 2Ni
  3. 3Ni
  4. 4Ne
Early adopters:

  1. 1Ti
  2. 2Fe
  3. 3Te
  4. 4Fi
Change sceptics:

  1. 1Fe
  2. 2Ti
  3. 3Fi
  4. 4Te
In diagram 1, Leanne (2Ni), Alberto (3Ni) and Sam (3Ni) are all pioneers, while Gerald (3Fi), Tejash (3Fi) and Louise (4Te) may be more sceptical of any proposed change.
Predictive Change Management - Diagram 1

Diagram 1 - Click to Enlarge

Knowing if a particular person is a 'pioneer', 'early adopter' or 'sceptic' is itself insufficient for a successful change programme. While possible candidates can be easily identified, contextual and organisational information must also be considered if people are to be engaged in any change activity.

2. Create New Reporting Lines to Support Change

In diagram 2, as the manager, Fraser is attempting to change the way that Ajay works. Both are highly skilled and experienced but given the difficult relationship between them, Fraser's efforts are proving frustrating. In addition, Ajay finds the conflict very stressful and begins to fear that his anticipated promotion is unlikely to happen.

As 4G predicts the outcome of relationships in advance of people meeting or working together, Fraser knows that Jim will be a great intermediary, as shown in diagram 3. Jim's blue relationships with Fraser and Ajay make for much easier communications and by stepping in, both Fraser and Ajay save time and no longer struggle with what was a very difficult issue.
Predictive Change Management - Diagram 2

Diagram 2 - Click to Enlarge

Predictive Change Management - Diagram 3

Diagram 3 - Click to Enlarge

It's also worth noting that the change proposed in diagram 3 can be implemented formally or informally and can be seen either as a short term intervention, or may last for 6 months or more, depending on the situation. Also, while Fraser, Jim and Ajay are all either 'pioneers' or 'early adopters', the Social Relationships that they share will be more important in this instance than their Social Profiles.

3. Improve Efficiency, Teamwork and Communication

Diagram 4 shows a group of 10 people who together share 45 Social Relationships. Given the complexity within the team (there are 252 different ways to create a team of 5), knowing in advance how everyone's relationships unfold makes a huge difference in terms of enabling change and improving efficiency and communication.

The following examples help improve paths of communication and facilitate efforts to influence members of the group:

George could work with Kate or Fraser to influence Mark (and vise versa)
Janet could work with Mark or Jim to influence Ajay (and vise versa)
Hugh could work with Rehan to influence George (and vise versa)
John could work with Hugh or Rehan to influence Fraser (and vise versa)
Predictive Change Management - Diagram 4

Diagram 4 - Click to Enlarge

Given the information in diagram 4, it's possible to empower change managers and individuals with information that can immediately enhance their decision making and approach to instigating and implementing change. In addition, because 4G can be used in a scalable and consistent manner, the process can be used again and again, supporting multiple change programmes year after year.

Predictive Change Management
Return on Investment

The insights and processes derived from 4G enhance change orientated decision making, organisational design, restructuring and aid the alignment of culture, strategy and business processes, at a team, departmental, divisional or organisational wide level.

ROI is typically derived from a one-off change initiative but with the repeated use of 4G over multiple change projects, the value increases.