Relationships as the Killer App?!

My friend Johnnie Moore has been spending some time at Reboot8. Here's a quick extract that caught my eye from an update from Johnnie; are a few soundbites from Doc Searls who is speaking at the moment. Not sure if they'll make sense out of context, but it's good stuff, trust me.

The real killer app is relationships

How applicable is this to many day to day business situations? I think this observation just runs and runs...

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