Over at HBR (here), Bill Taylor hits the nail on the head regarding the current obsession with innovation. Much like the focus on engagement a couple of years ago, innovation is the current area of focus. Business leaders have co-opted the phrase to launch a number of top down programmes focusing on championing innovation. The advent of the Chief Innovation Officer and innovation teams shows an element of misunderstanding of what is actually required.
Taylor argues that the problem is one of language, the overt use of the word innovation actually hides the fact that very little innovation is actually taking place. Whereas, the companies that really are truly innovative hardly ever, if at all describe what they do as innovative. Instead it comes from passion and purpose, a need to have innovation is a by-product of curiosity
Now, I'm all for leaders who want to ramp up the energy of their colleagues to take more chances and challenge conventional wisdom. But what strikes me about the organizations I've encountered that are genuinely innovative is that they rarely use the language of innovation to describe what they do or why they do it.
For me, this comes down to culture, if your organisation doesn't have a culture of innovation it is almost impossible to artificially create.